Social Media Saturday

PHLbloggers' first full-day social media workshop where you can learn to build community, get more likes, and increase your page views.


When and where

Social Media Saturday will be held Saturday, October 27 from 10:00am to 4:00pm at the Saxbys Headquarters located at 2300 Chestnut Street, Suite 310.


What to expect


This is a limited, full-day workshop curated by PHLbloggers. There will be 40 seats available, and each person will be seated in small groups at tables. Attendees are encouraged to have their notebooks out and laptops open. Lunch will be included. There will also be time to network with and get to know other bloggers throughout the day. Attendees are invited to stay for a happy hour from 3:00pm to 4:00pm.


Our itinerary

10:00-10:30a Welcome + Blast Off

10:30-11:30a Pinterest: Pinterest for Fun & Profit!
In this workshop, you’ll learn how to use the power of Pinterest to drive massive traffic & revenue to your blog. We’ll talk SEO for Pinterest and you’ll learn how to create blog content and graphics that are optimized for maximum Pinterest performance. (And money making!)

11:30-11:40a Break

11:40-12:40p Twitter: Discovering the Twitterverse
Are you using Twitter for more than just your go-to public diary? Twitter has features you probably didn't even know you could use to be on top of your game when the latest trending topic is your forte. Learn ways to maximize the platform, connect with your audience on a different level, and discover what makes this platform the go-to spot for the latest so you can be a part of the conversation.

12:40-1:20p Lunch sponsored by Simply Good Jars

1:20-2:20p Instagram: Own Your Aesthetic
Instagram algorithm changes got you down? No need to worry. There are many ways to succeed as a micro influencer. Learn how to curate a feed that you’re proud of, tips to implement daily engagement, how to collaborate with brands and in turn, grow your Instagram following.

2:20-2:30p Break

2:30-3:00p Workshop:
You will have time to review your notes, put your plans into action, and discuss them with bloggers in similar niches to help prepare you moving forward.

3:00-4:00p Happy Hour

Meet the speakers


Mallory blogs at Miss Malaprop. She is a podcast host, speaker, teacher, blogger, marketing strategiest, visual artist, and so much more. She is passionate about creativity, innovation, education, and using critical thinking skills. Mallory also teaches an online course called The Power of Pinterest.


Laiza is a bilingual social media content creator and storyteller. She is currently the Deputy Digital Director for the Pennsylvania Governor and is a creative team member and the head of social media for the Philadelphia Latino Film Festival. Her favorite social media channel is Twitter.


Priyanka blogs at Paint the Town Chic, a Philadelphia-based fashion and lifestyle blog. She is a Marketing & Events Coordinator by day and blogger by night. In addition to her own blog, Priyanka manages Instagram accounts for PHLbloggers and Seed Phytonutrients.

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Photos from previous events

Above is a compilation of photos from The Blog Connect years 2016, 2017, and 2018, all of which were hosted at the Saxbys headquarters. At Social Media Saturday attendees will be setup in tables similar to the 2016 conference, as opposed to the full chair setup used in 2017 and 2018.