6 Social Media Tips
Tuesday night the PHLBloggers sat down with Stephanie and Janeane from DiBruno Brothers and picked their brains about what they have learned about social media over the years. Thirteen of us took over one of our favorite locations, Square One Coffee, and talked shop.
There were some things that we all agreed on right off the bat:
- Instagram loop giveaways are a pain in the butt (especially when you don't know how many people are in the loop)
- It's really hard to see results on Facebook
- The sentence that is most likely to get someone to click on your link is "you'll never believe #4" when used in regards to a list you made or read
But we all knew those things already, right? I want to share with you 6 other ways I learned that I can improve my social media tactics that you also may not have thought of before. And remember, if you're looking for your social analytics, check out IconoSquare for Instagram, Klear (formally known as Twittrland) or Twitter Analytics for Twitter, and Pinterest Analytics for Pinterest.
Create a Social Media Editorial Calendar
I've heard of creating a blogging editorial calendar, but I had not heard of creating a social media editorial calendar. I actually might try to come up with a combination calendar, mainly so that I can stay on top of what's happening in the world. I tend to get so caught up in the "now" (which is good, right?) that I tend to forget the first day of fall, Columbus Day, Halloween, Thanksgiving, and Christmas until one or two days before they happen. I'm hoping this helps, and I'm excited to use highlighters to color code.
Create Awesome Content
What does this have to do with social media? Well, what we need to remember is that the goal is really to get your audience so excited about what you have to offer that they want to share it. That really hit me because it really does always come back to creating awesome content.
How to Make the Most Out of Facebook
When talking about the best way to utilize Facebook, one of the ways we came up with was to share industry news. If you're looking for other ways to reinvigorate your Facebook page, check out Sarah Plus Life's facebook page, as Emily from Her Philly pointed out, Sarah really does an awesome job with it.
Creating Multiple Images Really Works
We all know there are different sized images that you're supposed to create to share on Facebook, Pinterest, Instagram, and Twitter. Me, as the questioner I am (thank you, Gretchen Rubin), was super skeptical that this was really going to work. Amber, from Ember and March, said that it really does work. She also said that the most efficient way to make multiple images is to make them all at the same time, not after the post goes live. Not going to lie, she may have inspired me to give this a try in the future.
Consider Giving Your Audience Some Swag
If you're starting to build a community on your site that you really love, why not give them some swag? This can be done through freebies, DM-ing them to let them know they've been chosen as a random winner, or just saying "the first person to comment on my post gets ___". I thought this was a really interesting idea. It wouldn't take much for me to offer up free post cards to my audience (that's you) and it might make them feel more conencted to Chrystina Noel, which would be cool.
Start Using Ifttt
This is my own personal tip. I had seen other people use If-This-Then-That (Ifttt) before, but I was too lazy to learn how to use a new app. This is me reporting back to tell you that it is incredibly easy. Essentially, if I post a picture on Instagram it can automatically post to Twitter - as an image, not as a weird hyperlink. If I-do-this-in-one-app, please do-this-in-another-app automatically. And there are a lot of apps to choose from. I activated that on my NotesByChrystina account so that I'm able to continue to share about greeting cards on social without needing to write blog posts about them.
What are some of your favorite social media tips? Have you figured out how to master Facebook? Is there a certain Instagram